Portfolio Intelligence for Marketing & Finance Leaders

Stop guessing. Know exactly where your next ad dollar belongs.

Attribution tools chase last-click illusions; spreadsheets lag by quarters. Adstock gives CMOs and CFOs unified, boardroom-grade clarity on real incrementality, budget carryover, and capital efficiency.

$500M+
Ad Spend Analyzed
Enterprise marketing portfolios
15–25%
Budget Waste Eliminated
Identified in saturated channels
+14.6%
Incremental Revenue Lift
Unlocked via portfolio reallocation
Adstock Executive Portfolio Console — Reallocation Analysis
ACTIVE AUDIT
Current Monthly Portfolio
$4,250,000
Allocated across 6 primary channels
Projected Marginal Revenue Lift +1.70%
+$1,062,264
Generated solely by rebalancing current capital
Reallocation Opportunity
$631,000
Capital moving from saturated to high-headroom media
Channel Capital Redistribution:
Current Spend
Recommended Spend
Connected TV (CTV) +110.5% High Headroom
$380k $800k / mo
Google (Search & Performance Max) Balanced Allocation (-1.8%)
$1,100k $1,080k / mo
Meta (IG & FB Paid Social) Growth Ceiling Reached (-38.2%)
$1,650k $1,019k / mo
TikTok Trimming Overspend (-7.1%)
$420k $390k / mo
YouTube (Brand & Consideration) +37.8% Momentum Tail
$450k $620k / mo
Lifecycle & Retention Media +36.4% Efficiency
$250k $341k / mo
Meta Social: Growth Ceiling Identified ($631k over-allocated)

Frequency saturation has dropped the marginal return on additional spend by 68%. Reallocating $631,000 to untapped channels prevents wasted capital and protects blended ROAS.

Connected TV: Untapped Brand Momentum Available

Strong 14-day ad carryover is under-funded. Increasing monthly spend by $420,000 unlocks +$710,000 in incremental revenue across downstream organic and direct search.

The Adstock Principle

The Dual Power of Adstock

The modern enterprise has two distinct needs for its advertising investments. Our name reflects both.

Side 01 • Capital Discipline

Taking Stock of Every Dollar

For Finance & Executive Leadership

Capital discipline matters. Get an unvarnished audit of channel efficiency, marginal returns, and exactly where budgets are hitting a wall—before you overspend.

Audit Channel Efficiency: Identify exactly where spending has passed peak efficiency, eliminating wasted budget on exhausted audiences.
Marginal Return Clarity: Know the expected revenue return of the next $50,000 committed to each channel before spending it.
Boardroom-Ready Accountability: Replace vendor click metrics with defensible incrementality numbers the CFO and audit committee trust.
Core Objective: Zero Capital Waste
Side 02 • Media Momentum

Measuring Ad Momentum & Halo

For Marketing & Growth Leadership

Great advertising builds over time. Last-click ignores awareness and brand lift; Adstock captures the true carryover effects and cross-channel halo of your full-funnel investments.

Capture Real Ad Carryover: Measure the lingering 7-day, 14-day, and 30-day conversion tail of video, Connected TV, and brand campaigns.
Protect Full-Funnel Investments: Defend upper-funnel and brand budgets with empirical proof of how awareness lowers customer acquisition cost.
Cross-Channel Halo Measurement: Quantify how television and social awareness directly lift organic search volume and conversion rates.
Core Objective: Full-Funnel Credit

The Takeaway: "When finance gets capital discipline and marketing gets fair credit, both teams win."

Capital Efficiency Calculator

See the capital efficiency waiting in your media budget

Adjust your monthly marketing spend below to calculate estimated waste recovered from channel growth ceilings and projected marginal revenue lift.

Annual Pace: $24,000,000 / year
$2,000,000 / mo
$400k/mo Min
$8.5M/mo Max
Projected Waste Recovered 11.2% of budget
$224,000 / mo

Capital currently trapped past channel growth ceilings—generating near-zero marginal conversions due to frequency fatigue and audience saturation.

Estimated Marginal Revenue Lift Net Revenue Upside
+$342,000 / mo

Incremental revenue generated purely by reallocating saturated capital into high-headroom channels with zero budget increase.

Estimated Reallocation Opportunity: Executive Confidence: 98.6%
Trim Saturated Social -$112,000/mo Stops ceiling waste
CTV Momentum Boost +$74,000/mo Captures 14d halo
Video & Search Mix +$38,000/mo Balances marginal return
Capital Efficiency +15.8% ROAS Portfolio optimum
Request a Walkthrough for Your Budget →

Takes 25 minutes. We review your actual channel growth ceilings and carryover potential under strict NDA.

Executive Media Walkthrough

See where your ad capital is hitting a wall.

Schedule a confidential 25-minute executive walkthrough with our Principal Portfolio Team. We will review your media mix and demonstrate how Adstock identifies channel growth ceilings and ad carryover momentum.

Channel growth ceiling & saturation analysis
Ad carryover & momentum measurement (TV, Video, Social)
Boardroom-ready portfolio reallocation roadmap
Enterprise SLA: Guaranteed response within 4 business hours.
Zero spam. Strict enterprise NDA guaranteed. First-party data stays isolated.